Christopher Lochhead’s new book, “Play Bigger”, is an absolute
game changer. If you have a product, service, message or business,
and you want to be number one in the category where you serve, you
need to stop what you are doing and listen to this show and
reorient around the counsel. As I am, and we at Ziglar are! More
important than the quality of what you offer and even your brand,
is understanding the category your business is in, and designing
around it. You’ll need to listen in to fully understand, but it
will excite you like nothing else. This is a new movement folks.
Find Christopher at www.legendsandlosers.com
the name of his incredible podcast. And thanks to Freshbooks and
Paypal for supporting this episode!